IAB NewFronts 2026 Reframes Video Market: IAB Adds ‘CreatorFronts’ and Consolidates Marketplaces
At the March 23–26 IAB NewFronts, the IAB moved the marketplace earlier in the calendar and launched CreatorFronts while consolidating podcast and gaming marketplaces — a structural shift that gives marketers a creator‑first buying window and tighter CTV/commerce alignment.
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