This article contains AI-assisted content and has been reviewed and published by a human editor. Quick summary of the update In early March 2026 Google began notifying advertisers that Performance Max (PMax) campaigns will automatically receive AI-generated voice-overs for eligible videos unless an advertiser disables the video enhancement control before March 20, 2026, according to…
New York’s ‘Synthetic Performer’ Law: How Marketers Should Prepare Before June 9, 2026
This article contains AI-assisted content and has been reviewed and published by a human editor. What changed and who it affects New York has enacted a disclosure requirement that says commercial advertisements containing realistic AI-created people—so-called “synthetic performers”—must include a conspicuous notice when the advertiser knows such a performer appears in the ad, with the…
Universal Commerce Protocol: What Marketers Must Do Now for AI‑Driven Checkout
This article contains AI-assisted content and has been reviewed and published by a human editor. Quick summary — why this matters In mid‑March 2026 the industry conversation around agentic commerce intensified as Google’s Universal Commerce Protocol (UCP), Business Agent and Direct Offers continued rolling out in Merchant Center and AI shopping surfaces — a change…
‘Sealed Mode’ and Chatbot Privacy: What IAPP’s New Study Means for Marketers
This article contains AI-assisted content and has been reviewed and published by a human editor. Why the new chatbot privacy study matters for marketing The International Association of Privacy Professionals published analysis of a major academic study on consumer chatbots in early March 2026, arguing there is a structural privacy gap between what users expect…
Google Discover Update and PPC Shock: Why Landing-Page Quality Is Hitting Ad Performance
This article contains AI-assisted content and has been reviewed and published by a human editor. What happened In early February Google rolled out a Discover-focused core update that finished deploying by the end of February; the change reshaped which stories and cards appear in the Discover feed and emphasized local relevance, fewer clickbait headlines, and…
Google’s March 2026 Quality & Spam Push: What Marketers Need to Do Now
This article contains AI-assisted content and has been reviewed and published by a human editor. What happened in March 2026 The SEO ecosystem saw a major quality-focused core update that began in early March and a targeted spam update during the final rollout window; the combined effect has hit large-scale AI content operations and thin…
Google Explores Site-Level Opt-Outs for AI Overviews — What Marketers Should Do
This article contains AI-assisted content and has been reviewed and published by a human editor. What happened: Google signals publisher opt-outs for Search AI Google published a company post saying it is “exploring updates to our controls to let sites specifically opt out of Search generative AI features,” a response tied to the UK Competition…
What Meta’s March 2026 Attribution Update Means for Advertisers
This article contains AI-assisted content and has been reviewed and published by a human editor. Quick summary: the headline changes In early March 2026 Meta announced it will count only actual link clicks as click‑through attribution, move likes/shares/saves/comments into a separate “engage‑through” bucket (renaming the old “engaged‑view” metric), and shorten the video engaged‑view threshold from…
Google Ads Adds AI Voiceovers to Performance Max — What Marketers Must Do by March 20, 2026
This article contains AI-assisted content and has been reviewed and published by a human editor. What happened In early March 2026 Google announced an asset-optimization update for Performance Max that will automatically generate AI voiceovers for eligible video ads and save them as new assets, unless advertisers opt out before the deadline. Industry coverage. How…
Google’s March 2026 SEO Shake-Up: What Marketers Should Do About AI-Driven Volatility
This article contains AI-assisted content and has been reviewed and published by a human editor. What happened this week Search engines continued to show elevated ranking volatility in mid‑March 2026 as Google’s recent quality work reshapes which pages appear in AI summaries and Discover feeds; industry tracking and forum reporting flagged abrupt traffic swings for…