{"id":43520,"date":"2024-11-30T16:51:30","date_gmt":"2024-11-30T16:51:30","guid":{"rendered":"https:\/\/sites.generatepress.com\/headline\/?page_id=43520"},"modified":"2026-04-07T16:09:33","modified_gmt":"2026-04-07T16:09:33","slug":"about-2","status":"publish","type":"page","link":"https:\/\/www.omaralanbari.com\/ar\/about-2\/","title":{"rendered":"\u0645\u0646 \u0646\u062d\u0646"},"content":{"rendered":"\n<div class=\"gb-element-9a2405f3\">\n<div class=\"gb-element-8ee28c68\">\n<div class=\"gb-element-b1432104\">\n<div class=\"gb-element-8b2bd6d9\">\n<div class=\"gb-element-8dd8e566\">\n<div>\n<div class=\"omar-container\">\n\n  <!-- CLEAN IMAGE (bottom layer) -->\n  <img decoding=\"async\" src=\"https:\/\/www.omaralanbari.com\/wp-content\/uploads\/2026\/03\/IMG_1194.jpg\" class=\"clean-img\" \/>\n\n  <!-- WORDS -->\n  <div class=\"words-layer\" id=\"words-layer\"><\/div>\n\n  <!-- WORD PORTRAIT (top layer) -->\n  <img decoding=\"async\" src=\"https:\/\/www.omaralanbari.com\/wp-content\/uploads\/2026\/03\/omar-word-portrait.png\" class=\"word-img\" \/>\n\n<\/div>\n<\/div>\n\n\n\n<div>\n<script>\nconst words = [\n\"AI\",\"Marketing\",\"Ethics\",\"Trust\",\"Data\",\"Behavior\",\"Fairness\",\n\"OpenAI\",\"Automation\",\"n8n\",\"Workflow\",\"API\",\"LLM\",\n\"Privacy\",\"Transparency\",\"Bias\",\"Accountability\",\"Utilitarianism\",\n\"Advertising\",\"Targeting\",\"Conversion\",\"Strategy\",\n\"Consumer\",\"Decision\",\"Perception\",\"Model\",\"Experiment\",\"Analysis\",\n\"Design\",\"Logic\",\"Insight\",\"Innovation\",\"Digital\",\"Platform\",\n\"Machine Learning\",\"Optimization\",\"Control\",\n\"Behavioral\",\"Intelligence\",\"AI Ethics\",\"Human\",\n\"Recommendation\",\"Personalization\",\"Data Science\",\"Algorithms\",\"Trust\"\n];\n\nconst container = document.getElementById(\"words-layer\");\n\n\/\/ CREATE WORDS (SAFE ZONE)\nwords.forEach((word) => {\n  let span = document.createElement(\"span\");\n  span.className = \"word\";\n  span.innerText = word;\n\n  let angle = Math.random() * Math.PI * 2;\n\n  let minRadius = 0.4;\n  let maxRadius = 1.5;\n\n  let r;\n  do {\n    r = Math.pow(Math.random(), 1.5) * maxRadius;\n  } while (r < minRadius);\n\n  span.dataset.angle = angle;\n  span.dataset.radius = r;\n\n  span.dataset.speed = 0.6 + Math.random() * 0.8;\n  span.dataset.drift = (Math.random() - 0.5) * 0.6;\n\n  container.appendChild(span);\n});\n\nwindow.addEventListener(\"scroll\", function() {\n\n  let rect = container.getBoundingClientRect();\n\n  let startOffset = 0.5;\n  let endOffset = 0.2;\n\n  let progressRaw = (window.innerHeight * startOffset - rect.top) \/\n                    (window.innerHeight * (startOffset - endOffset));\n\n  let scrollProgress = Math.max(0, Math.min(1, progressRaw));\n  let eased = 1 - Math.pow(1 - scrollProgress, 3);\n\n  let wordImg = document.querySelector(\".word-img\");\n  let wordsEls = document.querySelectorAll(\".word\");\n\n  \/\/ FADE IMAGE\n  let fadeStart = 0.2;\n  let fadeEnd = 0.6;\n\n  let fadeProgress;\n\n  if (eased < fadeStart) fadeProgress = 0;\n  else if (eased > fadeEnd) fadeProgress = 1;\n  else fadeProgress = (eased - fadeStart) \/ (fadeEnd - fadeStart);\n\n  let fade = 1 - Math.pow(fadeProgress, 1.8);\n\n  if (wordImg) wordImg.style.opacity = fade;\n\n  \/\/ WORD EXPLOSION\n  wordsEls.forEach((el) => {\n\n    let angle = parseFloat(el.dataset.angle);\n    let radiusFactor = parseFloat(el.dataset.radius);\n    let speedFactor = parseFloat(el.dataset.speed);\n    let drift = parseFloat(el.dataset.drift);\n\n    let maxDistance = 240;\n\n    let magneticStrength = 0.3;\n    let motionProgress;\n\n    if (eased < magneticStrength) {\n      motionProgress = Math.pow(eased \/ magneticStrength, 3) * 0.1;\n    } else {\n      let release = (eased - 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0.5) * 200; \/\/ horizontal spread\n  let height = 200 + Math.random() * 150;\n  let duration = 1500 + Math.random() * 1000;\n\n  span.style.left = `calc(50% + ${spread}px)`;\n  span.style.fontSize = `${12 + Math.random() * 8}px`;\n\n  fountainContainer.appendChild(span);\n\n  let start = null;\n\n  function animate(ts) {\n    if (!start) start = ts;\n    let progress = ts - start;\n\n    let t = progress \/ duration;\n\n    if (t > 1) {\n      span.remove();\n      return;\n    }\n\n    \/\/ upward motion + slight curve\n    let y = -height * t;\n    let x = spread * 0.3 * t;\n\n    span.style.transform = `\n      translate(-50%, ${y}px)\n      translateX(${x}px)\n    `;\n\n    span.style.opacity = 1 - t;\n\n    requestAnimationFrame(animate);\n  }\n\n  requestAnimationFrame(animate);\n}\n\n\nwindow.addEventListener(\"scroll\", () => {\n\n  if (fountainStarted) return;\n\n  let rect = fountainContainer.getBoundingClientRect();\n\n  if (rect.top < window.innerHeight * 0.8) {\n\n    fountainStarted = true;\n\n let interval = setInterval(() => {\n  createFountainWord();\n}, 120);\n\n\/\/ OPTIONAL: pause when user scrolls away\nwindow.addEventListener(\"scroll\", () => {\n  let rect = fountainContainer.getBoundingClientRect();\n\n  if (rect.top > window.innerHeight || rect.bottom < 0) {\n    clearInterval(interval);\n    fountainStarted = false;\n  }\n});\n  }\n\n});\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-5a501d39\">\n<h2 class=\"gb-text\">How it started<\/h2>\n\n\n\n<p class=\"gb-text\">This platform began with a simple question:<br>how can modern marketing remain effective without compromising&nbsp;<strong>privacy, fairness, and trust<\/strong>?<br>As a marketing researcher, I have always been drawn to emerging trends in digital marketing and communication. Over time, one issue became impossible to ignore, the growing dependence of advertising systems on personal data.<br>What started as curiosity quickly turned into a deeper investigation into how&nbsp;<strong>behavioral advertising operates<\/strong>, and the consequences it has on individuals and society.<\/p>\n\n\n\n<h2 class=\"gb-text\">The turning point<\/h2>\n\n\n\n<p>During my Master of Marketing Communication at&nbsp;<strong>The University of Melbourne<\/strong>, I explored these challenges more formally. Working alongside&nbsp;<strong>Dr. Suneel Jethani<\/strong>, I examined privacy concerns and the role of regulation in protecting individuals.<\/p>\n\n\n\n<p>What became clear was this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The effectiveness of modern marketing systems is deeply tied to personal data, but this comes at a cost to user trust and long-term acceptance.<\/p>\n<\/blockquote>\n\n\n\n<p>Regulation offers part of the solution, but it is not enough on its own. The real challenge lies in designing systems that balance&nbsp;<strong>performance with responsibility<\/strong>.<\/p>\n\n\n\n<h2 class=\"gb-text\">What this blog stands for<\/h2>\n\n\n\n<p>This blog exists to explore that balance.<\/p>\n\n\n\n<p>Here, I share insights on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-driven marketing and recommendation systems<\/li>\n\n\n\n<li>Consumer behavior and decision-making<\/li>\n\n\n\n<li>Privacy, transparency, and fairness in digital environments<\/li>\n\n\n\n<li>The design of ethical and intelligent systems<\/li>\n<\/ul>\n\n\n\n<p>The goal is to connect&nbsp;<strong>academic research with real-world applications<\/strong>, and to make complex ideas accessible without losing depth.<\/p>\n\n\n\n<h2 class=\"gb-text\">The mission<\/h2>\n\n\n\n<p>Marketing is evolving rapidly, driven by AI and data.<\/p>\n\n\n\n<p>But its future depends not only on innovation \u2014<br>it depends on whether people continue to&nbsp;<strong>trust the systems behind it<\/strong>.<\/p>\n\n\n\n<p>This platform is a space to question, analyze, and rethink how marketing can move forward in a way that is both&nbsp;<strong>effective and responsible<\/strong>.<\/p>\n\n\n\n<h2 class=\"gb-text\">Get involved<\/h2>\n\n\n\n<p>If you\u2019re interested in contributing, collaborating, or discussing ideas around&nbsp;<strong>AI in marketing, privacy, or ethical systems<\/strong>, I\u2019d be glad to connect.<\/p>\n\n\n\n<p>Inquire about guest articles &amp; partnerships.<\/p>\n\n\n\n<a class=\"gb-text gb-text-9a635b57\" href=\"https:\/\/www.omaralanbari.com\/contact\/\">Contact Us<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Modern marketing depends on data, but its future depends on trust. How it started This platform began with a simple question:how can modern marketing remain effective without compromising&nbsp;privacy, fairness, and trust?As a marketing researcher, I have always been drawn to emerging trends in digital marketing and communication. Over time, one issue became impossible to ignore, &#8230; <a title=\"\u0645\u0646 \u0646\u062d\u0646\" class=\"read-more\" href=\"https:\/\/www.omaralanbari.com\/ar\/about-2\/\" aria-label=\"Read more about About\">\u0625\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-43520","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/pages\/43520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/comments?post=43520"}],"version-history":[{"count":12,"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/pages\/43520\/revisions"}],"predecessor-version":[{"id":49091,"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/pages\/43520\/revisions\/49091"}],"wp:attachment":[{"href":"https:\/\/www.omaralanbari.com\/ar\/wp-json\/wp\/v2\/media?parent=43520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}