giving people exaggerated promises or a high value in return to what they get when they do a certain trend is what’s called Hype Marketing. It’s the act of promoting an idea (service, product etc…) which would give adopters unrealistic promises. For instance, open your online shop through our website so you can get an income of six figures just like every customer in our platform.
what makes Hype Marketing effective?
Hype Marketing actually is convincing because it gives promises followed by supporting evidence of a promoted claim. These supporting evidence could be fake reviews or advantages of adopting an idea. Eventually, many people follows the idea and try by themselves to find out later that they were deceived.
people in general wants to get Values with as less effort as possible. Because this marketing strategy promise Values that everyone desires such as easy money, life changing, fame, ease of mind, magical tool, or a philosopher, it is hard to pass the offer.
Hype Marketing rely on limited-time offers that you will miss the chance to get the value before others. it encourages individuals to take action or else others will secure this offer before you.
Why hype marketing is not Effective for the long run
It starts Fast and possibly go Viral but ends when people gain awareness to what is this all stir about. It takes the Curve of a mountain or a sharp spike that reaches a point which would free fall to the starting point.
This kind of marketing strategy attracts lazy type of people who want to get great value in less time and minimal effort so it is not a good solution for business either.
Hype marketing does not only destroy trust which is a rigid factor that drives people action but also it damages the reputation of promoted trends because it relies on deception and unrealistic promises.
Here are some Example of Hype Marketing
1-HiSmile Reviews: Is It Worth The Hype?
2-Is DOGE really worth the hype even after Musk’s Twitter buyout?
3-Inside the weird, get-rich-quick world of dropshipping
