Who is Omar Alanbari?
As a marketing academic, I find myself passionate about new trends in marketing and communications, my studies led me to emphasize the importance of privacy as it is the core engine for behavioral advertising to operate.
Digital marketing and advertising practices has been widely abused in term of fairness of benefits exchanges. advertisers are brutally digging into netizens’ privacy for a better conversion rate and that actually do magnificent harm for the acceptance of the whole message due to privacy concerns
During my study of Master of Marketing Communication at The University of Melbourne I found the importance of privacy is increasing due to the advancing in technologies that tracks the personal data of potential advertising audience and worked together with Suneel Jethani, a responsible researcher, to investigate privacy issues and the effectiveness of privacy regulations as a mediation yet, it is complicated to say privacy regulation would protect your online personal data.
If you have any enquires or would like to share your mind, have a marketing communication, behavioral advertising, privacy and marketing related questions, please do not hesitate to use contact me form here
The Blog’s Mission
My blog aims to give insights on online marketing practices and their effects on our digital privacy. Online advertising has been widely used by commerce, but its dependency on one’s personal data have brought invasive practices on privacy.
Although many online netizens including me find these practices to damage the relationship with online platforms, researchers in the field of communication strive to deliver fair solutions for both sides.
Thus, my blog will be your window to explore the latest discussion on marketing & privacy