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Major technology platforms such as Google, X, and Meta play a central role in shaping modern marketing ecosystems. This category analyzes platform-driven changes, including algorithm updates, advertising policies, content distribution mechanisms, and emerging features that directly impact marketers and creators. Rather than reporting surface-level news, the focus is on interpreting how these changes influence visibility, engagement, and strategic decision-making. It provides a critical and practical perspective on how marketers can adapt to evolving platform dynamics while understanding the broader implications of platform power in digital markets.