Digital marketing is increasingly shaped by algorithmic systems that influence what users see, choose, and trust. This category examines marketing through an ethical lens, focusing on fairness, transparency, privacy, and the societal impact of AI-driven decision-making. Drawing on established frameworks such as rule utilitarianism and contemporary research in AI ethics, the discussion goes beyond technical implementation to evaluate how marketing systems affect individuals and communities. Topics include algorithmic fairness, user control, privacy–accuracy trade-offs, and the role of transparency in building trust in AI-enabled marketing environments.
August 29, 2020
August 29, 2019
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