Originally written in 2023. Updated and published on March 9, 2026. The Ethical Side of Marketing APIs In today’s digital environment, marketing is no longer limited to isolated platforms or one-way communication. It is increasingly driven by connected systems, real-time data, and automation. One of the key technologies behind this shift is the application programming…
Category: Marketing and Advertising Academic
Privacy and Personal Data
Yes, that’s why you need to panic about the recent WhatsApp privacy policy changes
WhatsApp has brought privacy concerns back into public scrutiny after announcing changes on the use of personal data for marketing purposes. These changes urged WhatsApp’s current users to call for a massive shift to another E2E encrypted messages apps such as Signal or Telegram. How does the new privacy policy works as a marketing tool?…
When Communication Technologies Manage to Penetrate Minds!!!
Le Bon once said that “it is entirely impossible to have a full control of the masses without studying the personality of each individual living within its boundaries”. Individuals have different personality traits, interests, behavior, and desires that shape their own decision-making behavior. “it is entirely impossible to have a full control of the masses…
Is It TikTok or the Faulty is in Social Networking Business Model?
The tensions between US and China has reached an unprecedented level as claims of espionage were thrown by both countries. The tensions has sky rocketed mostly when the president Donald Trump started to impose tariffs and publicly stating that Chinese are stealing Americans high-tech products and remanufactured back in their mainland which was long being…
Five Important Marketing Trends You Must Know About
Today’s marketing industry depends pretty much on innovative ideas to successfully promote products and services. Marketing before and after the digital transformation encompasses wider varieties of innovative strategies that shape how costumer see your business. The creative marketing strategies will likely to attract more customers in an effective way. Since marketing trends changes over the…
Digital Privacy Issues Explained
The old days are no match to privacy compared with today’s digitised world. It is true that advancing in technology provided convenient ways for entertainment such as watching a particular show interactively or quick access to published information with just a fingers snap. However; these benefits are not as free as you expect, and the cost…