giving people exaggerated promises or a high value in return to what they get when they do a certain trend is what’s called Hype Marketing. It’s the act of promoting an idea (service, product etc…) which would give adopters unrealistic promises. For instance, open your online shop through our website so you can get an…
Category: Marketing & Communication
Marketing Communication
Yes, that’s why you need to panic about the recent WhatsApp privacy policy changes
WhatsApp has brought privacy concerns back into public scrutiny after announcing changes on the use of personal data for marketing purposes. These changes urged WhatsApp’s current users to call for a massive shift to another E2E encrypted messages apps such as Signal or Telegram. How does the new privacy policy works as a marketing tool?…
Five Important Marketing Trends You Must Know About
Today’s marketing industry depends pretty much on innovative ideas to successfully promote products and services. Marketing before and after the digital transformation encompasses wider varieties of innovative strategies that shape how costumer see your business. The creative marketing strategies will likely to attract more customers in an effective way. Since marketing trends changes over the…
Podcast: Reasons Why Investing in Data Protection is Important
Why is investing in data protection important? The confidence of users plays a vital role to the success of online platforms. there has been several data scandals during the past five years that severely damaged the confidence on online platforms. The introduction of many privacy regulations came in alignment with these privacy issues. One of…
Digital Privacy Issues Explained
The old days are no match to privacy compared with today’s digitised world. It is true that advancing in technology provided convenient ways for entertainment such as watching a particular show interactively or quick access to published information with just a fingers snap. However; these benefits are not as free as you expect, and the cost…