Today’s marketing industry depends pretty much on innovative ideas to successfully promote products and services. Marketing before and after the digital transformation encompasses wider varieties of innovative strategies that shape how costumer see your business. The creative marketing strategies will likely to attract more customers in an effective way. Since marketing trends changes over the time, it is essential to get tuned about the latest updates around innovative marketing approaches that lead to a successful communication with costumers. Here you will find the most trending innovative marketing approaches that are used by businesses successful.
Costumer Centric Strategy
Business that adapt their strategies to be focused on costumer’s experience retain an enhanced brand loyalty. Costumer centric approach is not only about excellent services but more about creating an internal culture within an organisation that has a commitment around fulfilling costumer’s needs rather than products value. After anticipating consumer’s needs, it is important to begin with collecting feedbacks on how to fulfil their needs. There are several channels that allows businesses to collect feedbacks such as phone calls, SMS, emails, social media and so on. In today’s marketplace, costumers often remain loyal to brands that prioritize them because they will have an increased feeling of belonging.
Everything Personalized
Even though many businesses used to make a huge effort to distinguish themselves from competitors, today’s trend is more about personalized services and products for consumers. personalized services show your costumers that you care about their satisfaction and expectations. A customer who receives an email or a phone call designed with his or her name included will feel more intimate. Another type of personalisation is by delivering ads that fits with one’s culture, tradition, and preference. The reason lies due to customer’s expectation of ads relevancy that may find useful more than general ads. Similar to product personalisation, customers find a product designed solely for their taste. For instance, apple offers customers the chance to co-design some tablet and mobile devices such as name engraving choice after a purchase. Personalised will likely to grow more for marketing for the nearly future.
More Augmented and Visual Reality
Brand and product marketing through augmented and visual reality attracts costumer’s attention because it gives unusual memorable moments. Augmented reality combines a live reality by using a camera with a pre-designed media layer. Augmented reality is promising for businesses that aims to increase brand awareness. Similarly, virtual reality is widely used in today’s marketing as a channel to try products before purchase. Virtual reality relies on artificial environment designed by computer to stimulate real life. There are many examples of virtual reality and one of the most popular is IKEA virtual store that allows users to explore what’s inside the store online. A survey suggested that virtual reality would increase online sales conversion to around 40% if it is easily accessible for users.
Artificial intelligence marketing
Artificial intelligence (AI) is commonly used in today’s marketing by anticipating their customers’ next move before it happens. The rapid growth of big data and analytical technologies have increased the popularity of artificial intelligence to anticipate the revenue of return on sales (ROI). AI is not only helpful for managers assess future projects but also offers a useful tool for customers during provided services. One example is Woolworths chatbot (Olive) that interact with customers online when they seek assistance in a timely manner. Chatbots are easy to use and preferred by many customers over the phone or live chat service.
Right-Time Rather Than Real-time Marketing
While the real-time marketing strategy capture customer’s recent behaviours, right time marketing tends to hunt for best opportunities to advertise products such as the case of Oreo, ‘you can still dunk in the dark’. The effectiveness of the right-time marketing comes by identifying three factors of the promotion: the right moment, the right person, the right channel. The overall success of right-time is higher than the real-time marketing in pushing for products sales
It is essential to adapt new strategies in today’s marketing since the competition is greater than before the digital transformation. Using new marketing trends will ensure that your business is on the lead along with others in the industry. While these five innovative trends may be the latest strategies that are widely used in today’s marketing and promotion, they may evolve but unlikely to be replaced for the next couple years